About Us

Mobile Electronics’ technical resource for 12-volt industry professionals. Providing how-to tech content, tech tips, new products, news, installer projects and the Quick Fit guide to find the integration products you need.

Editorial Staff

Chris Cook Editor chris@me-mag.com (310) 533-2504

 Chris Cook serves as editor of Mobile Electronics magazine and is a 25-year consumer electronics veteran with knowledge in sales, manufacturing, design and distribution of consumer electronics.  He is a Mobile Electronics Certified Professional (MECP) honorary Master Installer and also an active member of several industry associations, including the Consumer Electronics Association (CEA), Society of Automotive Engineers (SAE) and the Specialty Equipment Market Association (SEMA) and speaks frequently on the future of automotive electronics connectivity. Chris holds the chair position of the CEA Automotive Electronics Connectivity Committee and in 2005 was elected to CEA’s Automotive Electronics Division Board. Please contact Chris about ideas for articles and blog topics.

Greg Basich Restyling and Accessories Editor greg.basich@bobit.com (310) 533-2572

Greg Basich has worked as an editor in the automotive aftermarket for nine years and holds a bachelor’s degree in economics from the University of California, San Diego. He is currently the executive editor of Mobile Electronics magazine. He served as editor of Auto Trim & Restyling News, and is managing editor for Hotrod & Restoration magazine. Please contact Greg about ideas for articles. He is also the primary press contact for companies and retailers interested in submitting a press release for possible inclusion in Mobile Electronics magazine, the Hotwire e-newsletter or on Installer Central and in its e-newsletter.

Devlin Smith Managing Editor devlin.smith@bobit.com (310) 533-2539

Devlin Smith holds a bachelor’s degree in English, journalism emphasis, from Chapman University and has worked for the past 10 years for a variety of print and online publications, including Precision Engine and Truck & SUV. She currently also serves as managing editor of Truck & Auto Customizing magazine. Please contact Devlin with recommendations for retailer profiles.

Advertising Staff

Joni Owens Advertising Sales joni.owens@bobit.com (310) 533-2530

Joni Owens began her career in the mobile electronics industry over 20 years ago when she worked for a car audio manufacturer in Torrance, Calif.  After learning how the industry works on the manufacturing side, she moved into the world of media and has been enjoying the print, and now online, aspects of publishing for the past 15 years. Joni is the publisher for Mobile Electronics magazine and has worked at Bobit Business Media for the past nine years.

Travis Weeks Publisher travis.weeks@bobit.com (951) 371-8519

Travis Weeks started in the mobile electronics industry in 1987 as an installer and salesperson at a retail shop in Tempe, Arizona. He then went to work as the tech line support at Orion Industries. At Orion Travis also wrote “Just Ask Trav,” a compilation of the most frequently asked tech questions. He then served as the tech editor on Auto Sound & Security for two years until he went in a new career direction as ad sales representative. In April 2000, Travis came to Bobit Business Media and became Group Publisher, his role in the Automotive Aftermarket Group of publications and websites.

Paul Pirro Advertising Sales paul.pirro@bobit.com (910) 568-5650

Paul has been in the automotive industry for over 20 years. He started in High School taking auto mechanics and building engines. Paul entered the Mobile Electronics install bay in 1984 and swiftly moved through sales, management, co-ownership, worked for a distributor/manufacturer, and is a business coach. He joined Bobit Business Media in 2008 as the National Sales Manager for Mobile Electronics magazine. Paul is a CEA MECP Committee Member, MERA Education Committee Member, and CEAPAC (CEA Political Action Committee) member.